Brand Strategy TransAm Pirelli

Brand Strategy Case Study: TransAm, Pirelli and Crystal Sensations Trophies and Awards

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The Trans Am Racing Series has been a mainstay of American motor-sports since its creation in 1966. But a major change came in 2017 when Pirelli became the Trans Am Series’ exclusive tire supplier and presenting partner. This powerful combination of two race giants reflected a sharply focused Brand Strategy that offered each of these mega-brands the opportunity to build their …

Final Pig Head

Museum Case Study

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Manuel, an artist residing in Spain, approached Crystal Sensations to complete an oversized crystal for a museum display that was commissioned to him. Manuel shared a photo he had of an engraved crystal that he received from a local crystal factory. Manuel expressed his disappointment at the results, asking why there are notable “lines” in the engraving of the pig’s …